Joico Colorful Shampoo


A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor

  • Free of SLS/SLES Sulfates
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage


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Joico ColorFul Ant-Fade Shampoo

Apply to wet hair. Lather, and rinse


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