Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Joico Blonde Life Brightening Shampoo is a gentle cleansing shampoo that lifts oil and dirt whilst removing yellow tones. Developed for coloured, highlighted hair,this shampoo can be used as your everyday shampoo to hydrate, fight frizz and add salon-fresh shine
Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLE/SLES Sulfates
Added softness and smoothness
Keeps blondes bright