Joico Joiful Volumizing Shampoo has a gentle cleanser that washes away excess oils and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness.
Fuller, thicker, bouncier hair
24-hour style retention
Provides long-lasting humidity protection
Instantly adds shine
Rich lather gently yet thoroughly cleanses hair
Adds instant lightweight body