SHop JOICO hairCARE
Introducing Joico Blonde Life – for perfect hair colour everyday.
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.
Joico Blonde Life
K-Pak COLOUR THERAPY
Having trouble keeping color vibrant and healthy-looking? Put it on lockdown.
K-PAK Color Therapy formulas help deeply lock in vibrancy and moisture while locking out fading and damage.
JOICO – DEFY DAMAGE RANGE
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
JOICO – HYDRASPLASH RANGE
When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softnesswithout weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.
JOICO – MOISTURE RECOVERY
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
JOICO – Joifull Volumizing Range
Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.